Frida A. Owinga is the founder of PassionProfit, a people and business development organization that elevates the human experience to thrive backed by scientific data on the conditions of how human beings live, work and thrive using tried and tested techniques and tools.
Founded in 2009, PassionProfit has trained over thirty thousand people directly and through partnerships with corporates, faith-based organizations and NGO. PassionProfit has evolved and is run by a young team of apprentices who are nurtured to turn their passion into profit as they serve actual clients with Frida’s guidance and over 25 years’ experience and exposure in different sectors and geography. Frida considers this her legacy and commitment to her country to help nurture the younger generation as a strategy to create sustainable decent jobs.
She is a certified life and work coach with Interaworks an organization that supports leaders and teams to produce results that matter most to thrive in life and at work using tools and techniques that elevate the human experience to live, work and thrive.
Frida enjoys working with young adults and founded Young Global Workforce Apprenticeship (YGWA) in 2019 to provide experiential learning solutions to get guts, grit, and grace to gig in any geography. The apprenticeship supports young adults to trade their time and talent for access to paid opportunities with small and medium enterprises as a strategy to foster creation of decent sustainable work.
She has been working with individuals and organizations for over 25 years across sectors - International Trade, Retail, Tours and Travel and Beauty; and geographies - Japan, USA, UK, South Africa, Uganda, Malawi and Zambia. She is a sought after speaker and resource person for top tier banks in Kenya including Stanbic, KCB and ABSA.
Frida studied organizational leadership and management at the Regent University in Virginia; small business management by Small Business Authority in Atlanta, Georgia; Launch and Grow Entrepreneurship at Babson College, in Boston and is an alumnus of 10k Women in Business by Goldman Sachs, USIU-Africa and continues to study to remain relevant and impactful.
She is the current and first African President of Organization of Women in International Trade(OWIT) an American organization with 27 chapters around the world; non-executive director at Home Africa Limited and Chair of Nomination Committee, Partnerships Director with CEO Association of Kenya, a member of Boardroom Africa and is the Vice Chair of KEPSA SME Club as well as Founder and Partnerships Director of SME Founders Association an organization that fosters creation of decent and sustainable work.
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